Season-ready goods and hacks at AEON, the long-loved superstore of Japan! 〜Winter Edition〜

Season-ready goods and hacks at AEON, the long-loved superstore of Japan! 〜Winter Edition〜

Last update :
Written by GOOD LUCK TRIP
Head Editor : AEON RETAIL Co.,Ltd.

AEON is the supermarket brand with over 350 trusty shops to find across Japan. Inside you’ll find spacious floors and a catalog of items to shop including food, clothing, cosmetics, and pharmaceuticals. AEON is also the go-to spot for eclectic seasonal items and solutions like only Japan could make them, perfect to weather the change of each four seasons. As winter rolls around, keep a pin in the hearty foods and cold-weather gear to keep you cozy from the inside out!

What You Need, When You Need It: AEON, Japan’s Leading Supermarket Chain

AEON is Japan’s top supermarket chain, loved nationwide for its highest number of stores and widespread coverage. Anywhere from Hokkaido to Okinawa, you can find most branches easily just off of major roads, near key train stations, and close to airports, making it a trusty brand for easy drop ins along your travels.
Whether you need something you forgot to pack before your trip or you’re looking for souvenirs on your way home, AEON has you covered.
Be sure to check out Topvalu, AEON's private brand, which offers high-quality products at affordable prices. You can find a variety of items to help you enjoy a comfortable winter, all at budget-friendly prices.

Easily perched along major roads and key rail stations
Easily perched along major roads and key rail stations
Wide selection of fresh goods and produce
Wide selection of fresh goods and produce

Tips for Enjoying Japan’s Winter with AEON

During your stay in Japan and even after you return home, AEON offers a wide range of handy and memorable items to make your daily life more convenient. From practical winter essentials to souvenirs that will bring back fond memories of your time in Japan every time you use them, AEON has it all. With so many products available, use this guide to help you find the perfect items and head straight to the right section!

Best Winter Must-Have Items #1 - Wintertime means “nabe” hot pots in Japan! Head to the AEON food section for easy "nabe tsuyu" hot pot soup base for the easiet way to Japan’s winter staple!

Nabe is a classic hot pot staple featuring your choice of protein, vegetables, seafood, simmered into tasty goodness that warms you from the inside. It’s the perfect meal for gatherings with family and friends, drawing everyone in close together for a moment of family-style flavor.

Each region in Japan boasts a special hot pot and flavor profile all its own. Try the Ishikari Nabe from Hokkaido, bolstered by hearty salmon and vegetables and a flavor blend that pairs perfectly with the miso broth. Or dive into a bowl of Akita's Kiritanpo Nabe, featuring pounded rice formed into sticks and grilled, served with chicken and vegetables in a soy sauce-based broth. Over in Fukuoka there’s the world-famous Motsu Nabe, a tastful masterpiece of beef or pork offal in velvety soy sauce broth. After finishing the main ingredients, it's common to top off the remaining nabe broth with rice, ramen or udon noodles for a perfect “shime" (finishing touch).

At AEON, you'll find a variety of nabe tsuyu flavors to kick off your nabe party during the winter season. These ready-to-use soup bases come in convenient retort pouches—just pour them into your pot! They’re also compact, making them a great souvenir to bring back home. Enjoy your favorite nabe flavors even after your trip!

Enjoy a variety of hot pot dishes unique to different regions of Japan.
Enjoy a variety of hot pot dishes unique to different regions of Japan.
The convenient ready-to-use straight-type soup bases are especially popular.
The convenient ready-to-use straight-type soup bases are especially popular.

Best Winter Must-Have Items #2 - Complete your "at-home hot pot" experience with chopsticks and tableware!

To fully enjoy the Japanese "nabe" experience at home, treat yourself to your choice of tableware and chopsticks to match the setting! AEON's private brand, Topvalu's HOME COORDY, offers a wide range of home items designed to enhance daily life, including stylish and affordable tableware, bedding, and storage solutions.

Among the highlights are the traditional Japanese ceramics. Japan has a rich pottery culture, with famous styles like Kutani ware from Ishikawa Prefecture and Mashiko ware from Tochigi Prefecture. These make wonderful souvenirs—consider picking up rice bowls, small plates, or teapots. Please handle with care, as these are fragile items.

You can also find beautiful Wakasa-nuri chopsticks, or lacquered soup bowls like Yamanaka-nuri and Aizu-nuri, all of which make for the perfect way to elevate your next meal and tablescape with style. Bring home high-quality, made-in-Japan items to create a truly special meal!

Wakasa-nuri chopsticks are carefully hand-lacquered, one layer at a time. Sets of five pairs are also available.
Wakasa-nuri chopsticks are carefully hand-lacquered, one layer at a time. Sets of five pairs are also available.
Cute and stylish tableware makes for a great souvenir!
Cute and stylish tableware makes for a great souvenir!

Best Winter Must-Have Items #3 - Get ready for winter with Topvalu's high-performance innerwear to keep you warm!

If your next Japan trip is slated for winter, you’ll want all the best ways to keep warm during chilly mornings, cold nights, or snowy days. AEON proudly keeps its private brand Topvalu's PEACE FIT WARM series, featuring high-performance innerwear that generates heat by detecting moisture from your body and helps retain warmth. You can choose from four types depending on the season and your needs: moisturizing types, 100% cotton or cotton-blend, thicker fabrics, and wool blends.

With PEACE FIT WARM, you can stay warm without bulky layers, making it perfect for traveling when you want to pack light. In addition to innerwear, the PEACE FIT WARM series also includes a wide range of socks, scarves, and loungewear to ensure you're fully prepared for winter.

A wide variety of products, with a focus on innerwear.
A wide variety of products, with a focus on innerwear.
Perfect for chilly evening outings when the cold really sets in.
Perfect for chilly evening outings when the cold really sets in.
  • Seasonal products are available only during limited sales periods.
  • Some stores may not carry them.

The savvy 5% off coupon hack!

AEON offers a 5% off coupon exclusively for visitors traveling in Japan.
Just show the coupon to instantly enjoy 5% off most items sold at AEON! The coupon applies to most AEON stores nationwide, making it the go-to tip for easy savings across the board.

AEON 5% OFF coupon
AEON 5% OFF coupon

Wrap-Up

Ready to hit the shelves?
Step into each day with style with handy essential items and hacks to light up your life. Keep a bookmark on the AEON name for happy little discovers to ehnace your winter travels!