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Akafuku-Main store
A classic Ise souvenir loved for over 300 years.
Founded in 1707, during the early Edo period, this long-established store has been welcoming visitors to Ise Jingu shrine for centuries with its famous "Akafuku Mochi." This traditional Japanese sweet consists of a mochi rice cake topped with smooth sweet bean paste, and its shape is distinctive. The three lines on the bean paste represent the pure flow of the Isuzu River that runs through the sacred grounds of Ise Jingu, while the white mochi symbolizes the pebbles at the riverbed.
The historic main store, rebuilt in 1877, opens at 5 AM, the same time as the opening of Ise Jingu. Inside, you can watch the skilled craftsmen, known as "Mochi-Iresan," swiftly and expertly make Akafuku Mochi. In addition to purchasing souvenir products like the 8-piece box or the 2-piece "Meimei Box," you can also enjoy an eat-in experience. Inside the store, you can savor a set of two Akafuku Mochi paired with hojicha tea. The tea leaves are a special blend of organic Mie-grown Ise tea, selected to perfectly complement Akafuku Mochi. Don't miss the summer-only "Akafuku Ice" and the winter-only "Akafuku Zenzai."
Moreover, in Ise, there is a tradition called "Tsuitachi Mairi," where people visit Ise Jingu early in the morning on the first day of each month. To welcome these visitors, the main store sells "Tsuitachi Mochi" exclusively on the first day of each month. Fans from afar visit to enjoy these seasonal delights, which change monthly to reflect the season, such as yomogi mochi in March, hagi mochi in September, and chestnut mochi in October.
Highlights
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Akafuku is a long-established shop with a history of more than 300 years.
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In addition to the standard Akafuku mochi, the eat-in only Akafuku Ice and Akafuku Zenzai are also popular.
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The "Tsuitachi Mochi" is sold on the first day of the month every day except New Year's Day.
Photos
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Akafuku mochi, 8 pieces in a box
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At eat-in, Akafuku mochi comes with hojicha (roasted green tea)
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“Akafuku shaved Ice” with red bean paste and rice cake in shaved ice topped with green tea syrup.
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"Akafuku Zenzai" with fragrant baked rice cake and sweet red beans
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Tsuitachi-mochi in October: Chestnut Mochi
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Open from 5:00 a.m. at the foot of Ise Jingu Shrine
Official FAQs
Frequently Asked Questions have been vetted and answered directly by each listing.
Q
Do you have menus in foreign languages or with pictures? (If so, please let us know the languages available.)
No
Q
Is there free Wi-Fi available in the restaurant?
Yes, it is.
Q
Is it possible to reserve a seat?
No, it isn’t.
Reviews
Details
- Name in Japanese
- 赤福本店
- Postal Code
- 516-0025
- Address
- 26 Ujinakanokiricho, Ise City, Mie
- Telephone
- 0596-22-7000(General Guidance)
- Closed
- Open every day
- Business Hours
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5:00am - 5:00pm
*Hours may change during peak season.
*Tsuitachi-mochi are sold from 4:45am to 5:00pm on every 1st day of the month - Budget
- 300yen-
- Access
- 20 min. by Mie Kotsu Bus from Kintetsu Ujiyamada Stn. bound for Naiku-mae, 4 min. walk from Jingu Kaikan-mae bus stop.
- Credit Cards
- Accepted
- Official Website
- Official Website (English)