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Yokochoyaki no Mise
Take a moment to relax with Yokochoyaki, a simple and traditional sweet from Ise.
A beloved local confection in the Ise area since the Meiji era, "Panjyu" is a simple yet delicious treat featuring fragrant dough filled with sweet red bean paste. It's a favorite snack for locals and a popular treat for visitors to Ise Jingu Shrine.
The "Yokochoyaki (Koshi-an)" here features a moist, melt-in-your-mouth dough with a hint of aonori (green laver) fragrance. The rich and refined sweetness of the densely packed red bean paste pairs perfectly with the aonori aroma. The dough is made with wheat from Mie Prefecture, and the red bean paste uses adzuki beans from Hokkaido. Seasonal offerings such as matcha bean paste and chestnut-filled red bean paste also make appearances.
Also popular is the rich vanilla soft serve made with fresh milk from Hokkaido. Unique offerings include the "Ankoro Mochi Matcha Soft," a combination of matcha and vanilla soft serve with sweet red bean paste and mochi, and seasonal flavors like fresh strawberry soft serve in spring.
Highlights
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A renowned shop for Ise's traditional confection "Panjyu," loved for over 100 years.
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In addition to the classic red bean paste, seasonal varieties are also available.
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The shop is also popular for its wide variety of soft serve ice creams.
Photos
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Located in Okage Yokocho, easily accessible for a quick visit.
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Bite-sized, perfect for snacking while walking.
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Popular rich soft serve ice cream made with fresh Hokkaido milk.
Official FAQs
Frequently Asked Questions have been vetted and answered directly by each listing.
Q
Do you have menus in foreign languages or with pictures? (If so, please let us know the languages available.)
There are no foreign language menus, but some seasonal items come with pictures.
Q
Is there free Wi-Fi available in the restaurant?
Free Wi-Fi is available within Okage Yokocho.
Q
Is there a space to eat in?
Please enjoy your treats at a nearby bench.
Reviews
Details
- Name in Japanese
- 横丁焼の店
- Postal Code
- 516-8558
- Address
- Inside Okage Yokocho, 52 Ujinakanokiricho, Ise City, Mie
- Telephone
- 0596-23-8855
- Closed
- Open every day
- Business Hours
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9:30am - 4:30pm
※There may be seasonal changes - Budget
- 100yen-
- Access
- About 20 minutes by Mie Kotsu bus from Kintetsu Ujiyamada Station to Naiku-mae, then a 2-minute walk from the Jingu Kaikan-mae bus stop.
- Credit Cards
- Accepted
- Official Website
- Official Website (Japanese)