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TORAYA GINZA
Experience exclusive treats in a luxurious setting at this historic Japanese confectionery.
Founded in the early 16th century in Kyoto, "Toraya" is a long-established confectionery renowned for its yokan and other traditional Japanese sweets. In April 2024, the Ginza store reborn as “TORAYA GINZA", introduces a modern twist, inviting people of all ages, both in Japan and worldwide, to experience the unique appeal of wagashi and the Toraya legacy.
An exclusive highlight is the 'Freshly Made Yowa no Tsuki,' a warm confection with freshly baked pancakes filled with sweet azuki bean paste, available only at this location.The store also features Toraya’s first-ever counter seating (reservation required), where customers can watch artisans craft wagashi right before their eyes. Travelers looking for a spot of serenity will be glad to know there’s even an open terrace area with a relaxed ambiance, complete with greenery and flowing water.
The shop section offers not only Toraya’s classic products but also exclusive items available only at this location. Among them is the bite-sized yokan set "Chigusakan," which comes in three year-round flavors: azuki (red bean), matcha, and sansho (Japanese pepper), as well as seasonal sets featuring fruits and spices.
Highlights
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The Ginza store of the long-established "Toraya," known for its yokan, was reopened as "TORAYA GINZA" in April 2024.
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Interior is designed to provide a moment of "rich tranquility," detached from the hustle and bustle of Ginza, with a focus on its tea room.
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Offers exclusive, freshly made wagashi on the menu available only at the Ginza location.
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The counter seating (by reservation) allows guests to watch artisans skillfully crafting wagashi up close.
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The store also sells Toraya’s signature yokan as well as location-exclusive items.
Photos
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![A terrace with eye-catching greenery.]()
A terrace with eye-catching greenery.
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![Offers a variety of seasonal wagashi, including their well-known yokan.]()
Offers a variety of seasonal wagashi, including their well-known yokan.
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!["Chigusakan," an exclusive TORAYA GINZA item, features adorable, bite-sized yokan.]()
"Chigusakan," an exclusive TORAYA GINZA item, features adorable, bite-sized yokan.
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![Reservation-only counter seating where customers can watch artisans create confections up close.]()
Reservation-only counter seating where customers can watch artisans create confections up close.
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![Freshly made sweets available only in-store (includes a drink); selections change with the season, and takeout is not available.]()
Freshly made sweets available only in-store (includes a drink); selections change with the season, and takeout is not available.
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!["Freshly Made Yowa no Tsuki" is served freshly baked upon order and is not available for takeout.]()
"Freshly Made Yowa no Tsuki" is served freshly baked upon order and is not available for takeout.
Official FAQs
Frequently Asked Questions have been vetted and answered directly by each listing.
Q
Do you have menus in foreign languages or with pictures? (If so, please let us know the languages available.)
An English menu is available.
Q
Is there free Wi-Fi available in the tea room?
No free Wi-Fi available.
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Is it possible to reserve a seat?
Reservations are only available for counter seats and private rooms.
Q
Are there any smoking areas?
Not available.
Q
Can I take out the store-exclusive menu items?
The freshly made sweets, including the 'Freshly Made Yowa no Tsuki ,' exclusive to TORAYA GINZA, cannot be taken out. They are only available for enjoyment in-store.
Reviews
Details
- Name in Japanese
- TORAYA GINZA
- Postal Code
- 104-0061
- Address
- TORAYA Ginza Building, 4th Floor, 7-8-17 Ginza, Chuo-ku, Tokyo
- Telephone
- 03-6264-5200 *Only in Japanese
- Closed
- January 1, 2nd Monday of each month (3rd Monday while 2nd Monday is a holiday)
- Business Hours
- 11:00am - 7:00pm (Last order 6:30pm)
- Budget
- 2,000～3,000yen
- Access
- 5 minutes on foot from Ginza Station (Exit A2) on the Tokyo Metro Lines.
- Credit Cards
- Accepted
- Official Website
- Official Website (English)