Ebisenbei no Sato Mihama Main Store

Ebisenbei no Sato Mihama Main Store is a destination dedicated to Aichi’s specialty, ebi senbei—traditional rice crackers made from shrimp paste and potato starch, baked to perfection. Known for their rich shrimp flavor and crispy texture, these treats are beloved by locals and visitors alike.

At the facility, you can watch the production process, where state-of-the-art equipment faithfully recreates the classic flavors. Witnessing the freshly baked ebi senbei being made is an exciting experience for all ages. After the tour, head to the sales corner to sample and shop from around 40 varieties of ebi senbei, ensuring you’ll find a favorite.

Post-shopping, relax with complimentary coffee or tea. On weekends and public holidays, visitors can try their hand at making ebi senbei themselves or enjoy local delicacies like ika no wine-yaki (squid grilled with wine).

The facility also houses an exhibit area featuring historical displays, such as traditional fishing boats (Utase-bune) and vintage baking equipment used during the company’s early days. These exhibits provide insight into the cultural and historical significance of ebi senbei, enriching your appreciation of these iconic snacks.