HEY (Sendai)

Located in Sendai, HEY is a collaborative café run by 22 popular local coffee shops, making it a standout in the city’s café scene since opening in 2019. Whether you’re looking to relax over a stylish lunch or grab a cute donut to-go, HEY offers a variety of ways to enjoy your visit.

The interior is decorated with imported goods and décor from Portland and USA—complete with a large wreath and an airy, modern vibe. The spacious layout, complemented by large windows, gives the café a bright and open feel. Seats by the windows are especially popular for soaking in the sunlight and atmosphere.

The menu features light, easy-to-eat options like breakfast-style burritos, sandwiches, and open-faced toasts, drawing influence from American and Mexican cuisine. Their coffee is made with beans from a renowned Tokyo roastery, and a wide range of lattes—complete with adorable latte art—is also available.
One of the highlights is the donuts, especially the eye-catching "Mymen" bear-shaped donut from Oval Coffee Stand, which has a strong following among women. These donuts are available for takeout too, making them perfect for a sweet souvenir or snack on the go.