Akita Nature Spots Tononose Fujinosato A rare spot that opens only during the most beautiful period for wisteria!
Fukushima Nature Spots Iimoriyama Overlook the castle town from the summit! A spiritually significant mountain filled with Aizu's history.
Aomori Museums Hirosaki Museum of Contemporary Art An art museum housed in a brick warehouse with a 100-year history.
Fukushima Nature Spots Abukuma Cave The drops of water and the beauty of the formations created by the passage of time are impressive!
Aomori Nature Spots Osuka Beach A beautiful beach with a long stretch of white sand that sings with a "squeaking" sound.
Fukushima Tourist Attractions World Glassware Hall Inawashiro Japan's largest glass specialty gallery, showcasing approximately 25,000 items.
Aomori Nature Spots Tanesashi Coast A beautiful coastline where you can encounter diverse landscapes.
Miyagi Parks & Gardens Yakurai Garden A hill bathed in a rainbow of flowers. A photogenic floral paradise.
Akita Museums Akita Inu Kaikan (Akita Dog Hall) Be soothed by adorable Akita dogs at this hall dedicated to the breed!
Fukushima Nature Spots Inawashiro Lake Inawashiro Lake, with majestic Mount Bandai towering to its north, is Japan's fourth largest lake.
Iwate Museums Iwate Museum of Art Bringing art closer to people through the works of artists connected to Iwate and a variety of events.
Iwate Japanese Cuisine Azumaya Honten Experience Iwate's hospitality with the heartwarming and satisfying Wanko Soba!
Fukushima Japanese Cuisine Iwahashi-kan Enjoy exquisite flavors made from locally produced soba in Inawashiro.
Yamagata Japanese Cuisine Izu no Hana An Onsen town cafe & eatery housed in a 140-year-old traditional home.
Yamagata Japanese Cuisine Nogawa Tofu Shop A handmade tofu specialty store in Ginzan Onsen, run by a former barbershop.
Sendai Japanese Cuisine Akiusha Restaurant A experiential café restaurant that lives inside a renovated house from the Edo era.
Aomori Wine Bars Western-style Bar "Prince" A popular bar known for its original cocktails named after Hachinohe's landmarks and traditional arts.
Fukushima Japanese Cuisine Rantei - Bibian A renowned Japanese restaurant in Fukushima, where you can savor courses filled with seasonal ingredients and presentations.
Miyagi Japanese Cuisine SANTORI-CHAYA Restaurant This restaurant offers fresh local seafood, including oysters, as well as magnificent views of Matsushima Bay.
Yamagata Japanese Cuisine Zao Ropeway Restaurant "Sancho" A restaurant with a spectacular view at the top of the mountain where you can enjoy a meal while viewing the tree ice.
Iwate Korean Cuisine Pyonpyonsha Morioka Station A popular restaurant where you can enjoy excellent cold noodles and grilled brand beef.
Sendai Japanese Cuisine Charcoal-grilled Beef Tongue Rikyu West Main Store A beef tongue restaurant where you can enjoy Sendai's specialty, beef tongue, and the food of Miyagi at the same time.
Miyagi Commercial Buildings Miyagi Prefecture Matsushima Rikyu A multiplex where you can spend a day with stunning views, delicious eats and plenty of things to do.
Kanto Region,Tohoku Region,Niigata,Nagano,Yamanashi,Shizuoka Supermarkets & Convenience Stores & 100 yen Shops acure A Japan-made beverage brand that’s always aligned with top-notch quality and the best ingredients.
Yamagata Miscellaneous Goods Cafe I'rasgayna Experience a time-trip to the Taisho Era at this costume rental & cafe.
Iwate Commercial Buildings Ezuriko Shopping Center, PAL A shopping center loved for over 40 years for its extensive lineup of products.
Iwate Commercial Buildings Morioka Station Building Fes"an A commercial facility directly connected to the station, filled with the charms of Morioka.
Aomori Local Products Center & Souvenir Stores A-FACTORY A souvenir spot filled with "delicious" Aomori products.
Sendai Commercial Buildings SENDAI-IZUMI PREMIUM OUTLETS Enjoy your shopping with elegance and luxury in Izumi Park Town, created by an urban development project.
Sendai Commercial Buildings Nishikigaoka Hillside Mall The red-brick mall which will amuse families and all.
Sendai Commercial Buildings S-PAL Sendai The shopping center for fashion, food, and souvenirs, right by Sendai Station.
Sendai Commercial Buildings Mitsui Outlet park Sendai Port The largest outlet in the Tohoku Region for all-day fun.
Aomori Local Products Center & Souvenir Stores Aomori Kanko Bussan-kan, Aspam Aomori’s charms are all squeezed into this seaside landmark.
Iwate Miscellaneous Goods Kogensya “Kogensya” started out as a publishing company. It is now a folk craft store that sells handicrafts from all over Japan.
Iwate Hotels Morioka Tsunagi Onsen Hotel Shion A Japanese-style resort boasting a variety of open-air baths from its own hot spring source, and all rooms offer a stunning lake view.
Aomori Inns Yachi Onsen A hot spring inn nestled at the foothills of Mount Hakkoda, one of Japan's three great secret hot springs.
Yamagata Inns The Inn of Waterfalls and Soba: Takimikan Nestled on a hill a short distance from the heart of Ginzan Onsen, this retreat is a hidden gem of a hot spring inn.
Yamagata Inns Ginzan Onsen Fujiya Inn with Eight Rooms Experience the extraordinary in this stylish hot spring inn.
Yamagata Inns Kosekiya Annex An onsen ryokan (Japanese inn) located in the heart of Ginzan Onsen, boasting a history of 500 years since its inception.
Fukushima Inns Aizu Ashinomaki Hot Spring Resort Hotel Ookawaso A hot spring ryokan that has become a topic of conversation due to its resemblance to the setting of a blockbuster anime.
Miyagi Inns Matsushima-Onsen Komatsukan Kofutei A luxurious Onsen hotel with a view of Matsushima is considered one of Japan's three most scenic spots.
Sendai Hotels Sendai Akiu Onsen Hotel Zuiho The hotel boasts six types of open-air baths that stand along the scenic valley.
Iwate Hotels HOTEL ROUTE-INN MORIOKA EKIMAE Enjoy a relaxing stay with a free large communal bath and breakfast.
Yamagata Inns Zao Waka no Yado Wakamatsuya Hot spring lodging with the view of Mt. Zao, which Mokichi Saito loved.
Sendai Hotels Richmond Hotel Premier Sendai Ekimae Offering comfortable hotel life with excellent services and facilities.
Sendai Spring festivals & Events Sendai Aoba Festival The town of Sendai’s historic epochs with the Sendai Suzume Dance.
Sendai Winter festivals & Events 2023 SENDAI Pageant of Starlight A winter tradition of Sendai, the City of Trees, lights up the winter night.
Iwate,Aomori Sanriku International Arts Festival A heritage of performing arts, from one generation to the next.
Akita Summer festivals & Events Omagari Fireworks Festival (Omagari Hanabi) With over 100 years of history, Omagari Hanabi is Japan’s largest firework competition, held on the last Saturday of every August, attracting nearly 700,000 visitors.
Akita Winter festivals & Events Yokote Kamakura Festival A snow festival with a tradition of about 450 years enshrining the water god in Kamakura.
Sendai Summer festivals & Events Sendai Tanabata Festival It is one of the three major festivals in Tohoku that has continued for over 400 years that known affectionately as "Tanabata-san" by the locals.
Iwate Winter festivals & Events Hanamaki Night around the Stars Let lanterns float into the sky over a snowscape. The event is limited to guests staying at Hanamaki 12 Hot Springs.
Akita Summer festivals & Events Akita Kanto Festival It is one of the three major festivals in the Tohoku region, with "Kanto" lanterns resembling rice ears or rice bales used to pray for a good harvest.
Aomori Summer festivals & Events Aomori Nebuta Festival This is a major summer festival that usually attracts as many as 1 million visitors every year. The giant Nebuta parade through the city is a must-see!
Fukushima Outdoors Ultimate Skii & Winter Escapes in Tohoku! Stay at the frontstep of the slopes at EN RESORT Grandeco on this 2-day trip of ski and snowy thrills.
Tohoku Region Tickets & Passes Wallet-friendly Travel with the JR EAST PASS (Tohoku area) ! Tokyo to Aomori to Sendai 4 Nights 5 Days Tour of Famous Sites
Fukushima Nature Spots Wallet-friendly Winter Travel with the JR EAST PASS (Tohoku Area)! Journey through the Wonderland on this Best Kept Secret, the Tadami Line.
Outdoors An Expedition into the Culture of Tohoku and the Sanriku Coast: A Walking Tour via the Michinoku Coastal Trail
Yamagata Nature Spots Yamagata’s famous winter scenery! A travel guide to fully enjoy the Zao Juhyo (Snow Monsters).
Aomori Famous Places A Fall Foliage Viewing Spot in Aomori: Flaming Fall Foliage Reflections in Water at the Seven Swamps of Tsuta, a Breathtaking Sight at Oirase