Hokuriku Region Travel Guide

A field museum where you can experience both satoyama culture and contemporary art.

A historical stroll through retro architecture and charming streetscapes.

Discover Tsuruga’s history shaped by the railways.

Japan’s first salmon museum, where you can also observe spawning and hatching up close.

A rice cracker specialty shop where you can try making a one-of-a-kind original senbei.

A countryside amusement park where nature meets retro charm.

Ishikawa Prefecture’s largest ski resort, offering a wide variety of courses designed for skiers and snowboarders of all skill levels.

A lively shopping street where you can enjoy street food and souvenir hunting alongside sightseeing at Tojinbo.

An immersive art experience that lets you become one with birds flying freely through the sky, offering a deep sense of the Zen world.

Toyama’s main gateway, with easy access to central Toyama City.

Discover the Lake Suigetsu varves, one of Japan’s proudest natural records.

Experience the charm of a traditional craft once presented to a former U.S. president.

A long-established Japanese restaurant loved for over 100 years since its founding in the early Showa era, with a wide selection of signature dishes.

A specialty restaurant serving Toyama’s local kombu-jime cuisine with a modern twist.

A specialty shop where you can fully enjoy the brand wagyu “Murakami Beef.”

An authentic French restaurant that brings together the culinary heritage of Lyon, France-one of the world’s great food capitals-with the seasonal bounty of Kanazawa.

A yakiniku restaurant operated by JA Zennoh Ishikawa, where you can savor Noto beef and pork.

Directly connected to Kanazawa Station-an eatery where you can savor Kanazawa-style oden and local specialties.

A yakiniku restaurant where you can enjoy its original style of cold noodles along with Noto beef and rare cuts of pork.

A casual eatery where you can enjoy generous, hearty set meals featuring fresh seafood.

An interactive seafood rice bowl restaurant housed in a beautifully renovated 110-year-old machiya townhouse.

A specialty restaurant where you can experience Kanazawa’s food culture and art at the same time, centered on exquisite nodoguro (blackthroat seaperch) rice bowls.

Savor Noto's Seasonal Best. Taste the Fresh Bounty Delivered by Fishermen.

A long-established kappo (fine Japanese dining) in Kanazawa where you can enjoy seasonal seafood and crab.

A department store packed with the charms of Ishikawa, from gourmet food to traditional crafts.

A multi-purpose commercial complex renovated from a large merchant house built in the Meiji era.

A long-established shop founded in 1860 that continues to share the appeal of Takaoka copperware.

One of the largest sales floors in Toyama Prefecture, packed with Toyama specialties and local crafts.

A specialty salmon shop dedicated to traditional, time-honored processing methods.

The first full-scale outlet mall in the Hokuriku region, located in Oyabe City, Toyama Prefecture.

A Echizen washi shop on a stone-paved street lined with traditional homes.

Make Echizen lacquerware part of everyday life. A long-established lacquerware shop where you can experience a new take on traditional craft.

Discover the charm of Kutani ware in an atmospheric shop set in a renovated traditional Japanese house.

Shop world-class Tsubame-brand metalworking products at 50%-90% off.

A Japan-made beverage brand that’s always aligned with top-notch quality and the best ingredients.

A variety of the latest stores that showcase the "now" of Kanazawa.

A soothing stay at a hotel renovated from an avant-garde gallery building, complete with an on-site distillery.

A hotel near Kanazawa Station with comfortable features and a local touch.

An exquisite retreat where you can indulge in Michelin-recognized cuisine and soothing hot springs.

Enjoy a luxurious stay at an elegant highland resort that continues to evolve.

Perched on a cliff within a serene gorge, this secluded hot spring inn can only be reached by sightseeing boat, offering a truly unique and tranquil escape.

A popular inn offering therapeutic stays, featuring healing hot springs and homely meals for ultimate relaxation.

A stylishly renovated hotel ideal for sightseeing, offering guests an immersive experience of local culture and artworks by regional artists.

A resort hotel you can enjoy all year round.

Nestled beside a mystical gorge, this elegant retreat offers a space to free your mind and soul.

Located at an altitude of 2,410 meters in the Tateyama Kurobe area, this is Japan's highest-altitude natural hot spring inn.

A perfect base for Hokuriku sightseeing, offering exquisite cuisine, relaxation, hot springs, and more to satisfy your travel desires.

Rest on your journey while experiencing 1,300 years of tradition, prestige, and beautiful Japanese culture.

A glittering spectacle of light in a grand illumination to transform Tsuruga Port entirely.

Japan’s oldest snow festival, where the entire city transforms into one massive event venue! Admire the traditional snow sculptures, each crafted with masterful skill and filled with the spirit of true craftsmanship.

A grand event showcasing Kanazawa’s unique history and rich traditional culture.

Sheer wonder as 15,000 fireworks dazzle the night sky in this Fukui summer tradition.

Dance that has been passed down for over 300 years in Etchu Yatsuo, a town in the mountains. It attracts about 200,000 people every year.

A snow festival filled with events, featuring countless lanterns floating through the night sky.

Enjoy the powerful offshore fireworks from the spacious sandy beach seating.

Spellbound by larger-than-life floats in parade at this spectacular parade.

Japan’s highest number of food stalls and 800 years of traditions to behold at the jaw-dropping Kambara Festival.

A must-see magical parade of floats! Near 400 years of legends come alive at this larger-than-life festival.

A gorgeous "Fireworks of Prayer" that envelops the audience in emotion.

A beloved spring tradition in Komatsu City, marked by the spirited chant of “Yoiya Hassun,” heralding the arrival of the season.